First-Ever Huggies Babywear Collection Launches in Australia

  • Mums & Bubs
    Toddlers

Huggies, an iconic and trusted name in baby care, is excited to introduce the first-ever Australian Huggies Babywear collection, now available exclusively at Big W.

In partnership with Caprice Australia, this new venture extends Huggies' reputation for baby comfort and care into the realm of adorable and practical clothing and accessories for newborns and toddlers. 

First-Ever Huggies Babywear Collection Launches in Australia

Huggies Babywear offers the same reliable quality as their nappies, now in a range of soft, certified organically grown cotton fabrics with a modern, simple design. This collection combines comfort and style for little ones at competitive prices—which is awesome news for parents far and wide, we're sure you'll agree. 

The Collection

Huggies Babywear
Huggies Babywear


The first-ever Aussie Huggies Babywear collection is the perfect one-stop shop for any new baby's wardrobe. The collection includes:

  • Huggies Babywear Long & Shortsleeve Bodysuits
  • Huggies Babywear Romper
  • Huggies Babywear Coveralls
  • Huggies Babywear Bodysuit and Pant Set
  • Huggies Babywear 3-Piece Set
  • Huggies Babywear Leggings
  • Huggies Babywear Beanie and Mitten Set
  • Huggies Babywear Bibs

“We are incredibly excited to partner with Caprice Australia, which has produced this beautiful range of Huggies Babywear for Australian families,” said Gabrielle Davidson, Personal Care Marketing Director at Huggies. “We understand the unique needs of parents and babies and are excited to expand our brand into the clothing arena with this range of high-quality, comfortable, and stylish clothing for babies and toddlers.”

Huggies Babywear
Huggies Babywear


Paul Cannon, CEO of Caprice Australia, shared his enthusiasm for the collaboration, stating, "We are delighted to partner with Huggies on this exciting launch. The Huggies Babywear collection perfectly complements our commitment to offering Australian families the best products for their little ones."

The Huggies Babywear collection is now available at BIG W stores nationwide and online. Shop the range here! 

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